https://drop.salientin.com/blog Marketing tips, product updates, and stories from SME founders using Salient Drop. https://drop.salientin.com/blog/instagram-algorithm-surfaces-guide-smb https://drop.salientin.com/blog/instagram-algorithm-surfaces-guide-smb Instagram runs different ranking systems for Feed, Reels, Stories, Explore, and Suggested Accounts. If you're posting the same content the same way across all of them, you're leaving reach on the table. Here's what each surface actually rewards, and one concrete change to make this week. Wed, 22 Jul 2026 09:04:08 GMT https://drop.salientin.com/blog/tiktok-algorithm-completion-rate-content-categorisation-small-business https://drop.salientin.com/blog/tiktok-algorithm-completion-rate-content-categorisation-small-business Most TikTok advice tells you to chase trending sounds. The real lever is more controllable: teach TikTok what your content is about, and it will find your audience for you. Here's how to engineer completion rate and content categorisation from your very first post. Tue, 21 Jul 2026 08:13:21 GMT