The marketing engine · Lagos, Accra, Nairobi7 days free
Your next campaign already exists.
You just haven't seen it yet.
Not a text box waiting for a prompt. Drop learns your voice from your socials, your website, or the words you paste in, then turns one brief into full campaign copy for every channel. Generate the image or video when you're ready, and it's already on your calendar.
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channels written natively, every campaign
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sharpens free on every campaign, before it costs a credit
₦0k
gets you 1,500 Drop Credits a month
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team seats on Max, 2 from Pro
01The engine, mid-decision
LTLàpa ThriftReading analytics
Recommended by Drop · reasoning shown
Push the thrift restock, not the new arrivals.
Last 30 days: restock carousels drove 3.1× the saves of new-arrival reels. Sallah spend is still recovering.
InstagramWhatsAppTikTokFacebookLinkedIn
WhatsApp · broadcastThu 6:40 PM
The rack you asked about is back. 40 pieces, one of each. Reply RESTOCK and I’ll hold yours.
Instagram · carouselFri 12:10 PM
Nine pieces we couldn’t keep on the rack. Swipe for the ones that came back.
TikTok · reelSat 7:20 PM
POV: you left it in the cart and someone else didn’t. Restock day, 40 pieces only.
2,140 / 3,500 credits · shared poolApprove all →
01
Give it a brief
Objective, channels, audience. Voice is already learned from your socials, your site and your own words.
02
It writes and recommends
Full copy per channel, plus a posting frequency and the reasoning behind it.
03
You approve
Edit a line or approve the lot. Confirmed results sharpen the next recommendation.
Nine posts, three channels, already written
Analytics → next brief
Carousels beat Reels 2.3×
Format mix adjusted automatically
02The whole jobeight things, end to end
01
Brand voice, learned
From your socials, your site and posts you paste in.
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Multi-week campaigns
Strategy first, then written natively per channel.
03
Quick content
Listings, launch posts, hashtag packs on demand.
04
Image generation
On-brand stills, edits, background cuts, reframes.
05
Video generation
Campaign scripts to clips: silent with Kling, native audio with Veo.
06
Seeded calendar
Sallah, Independence Day, Lagos Fashion Week, pre-filled.
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Analytics feedback
Instagram results change what gets written next.
08
Team + approvals
Multi-seat access, approval step, one shared credit pool.
03Brand voice
It learns how you write, so you never brief it twice.
→Paste in a few example lines to start. Pull from Instagram, Facebook, TikTok, LinkedIn, your website, or screenshots too, and voice strength climbs as it reads more.
→The profile is readable and editable: tone, vocabulary, emoji rate, sample lines.
→1 profile on Starter, up to 6 on Max. Agencies keep every client's voice separate.
04Campaign outputnot a draft, a finished pack
Every channel gets its own version. Not one post, copy-pasted.
A WhatsApp broadcast does not read like a LinkedIn post, and Drop writes them that way from the start, with the strategy, the goal, the audience and the call to action attached, so you can see why each one exists.
- ✓Goal, audience and call to action attached to every campaign
- ✓Planning periods that adapt using the results you confirm
- ✓Sharpen a single line without regenerating the pack
- ✓WhatsApp treated as a real channel, not an afterthought
05Content calendarseeded before you touch it
It already knows when Black Friday is.
Public holidays across 13 African and diaspora countries, plus real Nigerian dates like Detty December and Sallah layered in automatically if that's who you sell to.
October 2026
Market dateDrafted by DropAwaiting approval
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1Independence Day · 3 posts
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3Weekend restock · WhatsApp
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8Carousel · new arrivals
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14Reel · behind the rack
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17Payday drop
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23Pre-Fashion Week teaser
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29Lagos Fashion Week · 6 posts
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31Detty December warm-up
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06Studio
Stills and video, in your brand's look, from the same brief.
Generate, edit, cut backgrounds, reframe for every ratio. On Pro and Max any campaign script becomes video (silent and fast with Kling, or with native audio via Veo), plus virtual try-on for anything you sell on a body.
GenerateRemove backgroundReframeVirtual try-onVideo generation
07Who runs on Dropthree of many · not customers
Fashion & retail
Solo sellers to multi-location retail chains
- ·Restock drops broadcast to WhatsApp first, then Instagram
- ·Try-on stills generated per piece, no shoot required
- ·5 team seats on Max, so every location stays in sync
Food & hospitality
Home kitchens to multi-location restaurant groups
- ·Weekly specials drafted on a schedule, ready to review
- ·Sallah and Christmas menus drafted a month out
- ·Each batch queues for approval before it ships
Beauty & skincare
DTC founders to multi-brand beauty houses
- ·Routine reels scripted, ready to render as video
- ·Up to 6 voice profiles keep every product line distinct
- ·Analytics shifts the format mix toward what converts
08Proofshape only: swap in real names and numbers
“It works the way a good marketing hire works. I stopped writing captions in the car park.”
Runs restock drops across WhatsApp and Instagram, three to four times a month, with one part-time assistant.
Adaeze OkonkwoFounder, Làpa Thrift
4.2×
WhatsApp reply rate vs. their old broadcast list
11 hrs
saved a week on writing and scheduling
09Pricingannual = 10 months for 12
One credit pool. Spend it however the week goes.
Campaigns, quick posts, images and video all draw from the same monthly pool. Shared across your team, not rationed per seat.
Starter
One brand, one person doing it all.
₦15,000 /mo
≈ $10 · 1,500 credits
Start free- ✓Campaigns across all 5 channels
- ✓Quick content: listings, launches, hashtag packs
- ✓1 brand voice profile
- ✓Image Studio: generate, edit, cut, reframe
- ✓Calendar seeded for every country you sell into
ProMost teams
Brands shipping something every week.
₦30,000 /mo
≈ $20 · 3,500 credits
Go Pro- ✓Everything in Starter
- ✓3 brand voice profiles
- ✓Instagram analytics: reach, saves, per-post results
- ✓2 team seats with an approval step before anything ships
- ✓Video Studio: Kling & Veo, plus virtual try-on and background swap
Max
More seats, more credits, the best video.
₦120,000 /mo
≈ $80 · 7,000 credits
Go Max- ✓Everything in Pro
- ✓6 brand voice profiles
- ✓Veo 3.1 video up to 4K resolution
- ✓5 team seats, the most of any plan
- ✓7,000 Drop Credits shared across the business
Need more mid-month? Top up anytime: campaigns from ₦800, images from ₦1,000. Beyond Max: high-volume campaigns, unlimited team seats, direct publishing.
Talk to us about a custom plan →Your next month is already planned.
Come see it.
Salient DropThe marketing engine for brands that sell to Nigeria and its diaspora.
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